Andrea Koslow has joined Virginia Tech as the new principal partnership officer for the Innovation Campus.

Koslow previously served as vice president and executive director the Washington Media Scholars Foundation where she partnered with America’s top media companies to provide job skills, mentorship, and scholarships to undergraduate students seeking to join the media industry. Her leadership in fundraising, high-level volunteer management, operations, and marketing/communications was instrumental to the organization’s 40 percent year-over-year growth.

“The principal partnership officer is a critical addition to our outstanding leadership team,” said Lance Collins, vice president and executive director of the Innovation Campus. “We are thrilled to have such an experienced and accomplished leader as Andrea take on the role of executing strategic partnerships for the Innovation Campus.”

“We could not be more excited to welcome Andrea to the team,” said Brandy Salmon, Virginia Tech’s associate vice president of innovation and partnerships. “Forging strategic partnerships with leading companies is a key component of the Innovation Campus mission. As Virginia Tech plays a key role in transforming National Landing into the next hottest tech hub, we are excited that Andrea will be among the team to help deliver shared value to our partners.”

The role of the principal partnership officer includes the formation and execution of highly strategic partnerships with industry and executive leaders to establish ongoing, mutually reinforcing programs across cutting edge research, project-based learning, talent pipelines, and innovation. Together with colleagues from LINK + LICENSE + LAUNCH, Koslow will engage strategic partners to promote a culture of innovation and engagement for the Innovation Campus and support translation of technology for the global good. Current key strategic partners include Boeing and Northrop Grumman, both announced in 2021.

Koslow’s award-winning, multimedia communications portfolio spans video, film, radio, print, and digital production, research, planning, and strategy. She was previously senior director of national brand strategy and marketing production for Public Broadcasting Service (PBS). At PBS, she pioneered a strategic brand health practice, developed a strategy for audience and donor targeting, and launched the organization’s rebranding in 2016. She also served as executive director, brand and creative marketing at the National American Red Cross for 10 years, where her responsibilities spanned oversight and coordination of the marketing functions of the national organization including creative resources, brand management, entertainment and celebrity outreach, and advertising.

Koslow earned a bachelor’s degree from Furman University and earned her master’s in film and video production at the American University School of Communication. She has served as an adjunct professor at American University since 2013, and at Georgetown University since 2016.

Koslow lives in Alexandria, Virginia, with her husband, Chef Barry Koslow, and her daughter, Josephine. 

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