Rajesh Bagchi, associate professor of marketing in the Pamplin College of Business, received the Early Career Award of the Society for Consumer Psychology at its annual meeting recently.

The award recognizes research productivity in and distinguished scientific contribution to consumer psychology by a researcher within eight years of receiving the Ph.D. Nominees must also show evidence of current or past engagement with the society and/or the Journal of Consumer Psychology.

Bagchi, who is the Richard E. Sorensen Junior Faculty Fellow, teaches courses and does research in consumer behavior.

His research interests are in pricing, numerosity, goals, and loyalty rewards. He has co-authored many journal articles examining how consumers view or deal with numbers in their decision making. His other research has explored how willingness to buy is influenced by color and word sounds.

Bagchi has won several research and teaching awards, including the Young Scholar Award from the Marketing Science Institute in 2013.

His research findings and expertise have attracted national media coverage.

His service to his professional organizations includes being associate editor of the Journal of Consumer Research and serving on the editorial review boards of three other journals, including the Journal of Consumer Psychology.

Bagchi, who joined Virginia Tech in 2008, worked in the information technology industry before becoming a scholar of consumer behavior.

He received a bachelor’s degree from the Indian Institute of Technology in Mumbai, a master’s degree from the University of Cincinnati, and a Ph.D. from the University of Colorado.

Virginia Tech’s nationally ranked Pamplin College of Business offers undergraduate and graduate programs in accounting and information systems, business information technology, economics, finance, hospitality and tourism management, management, and marketing. Pamplin emphasizes technology and analysis that improve business, entrepreneurship that leads to innovation and innovative companies, international opportunities for learning and research, and an inclusive, collaborative community. It is named in honor of two alumni: the late Robert B. Pamplin, retired chairman of Georgia-Pacific, and businessman, author, and philanthropist Robert B. Pamplin Jr.

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