Tracy Vosburgh, associate vice president of university communications at Cornell University, has been named senior associate vice president for university relations at Virginia Tech, announced Charlie Phlegar, vice president for advancement.

Vosburgh will succeed Larry Hincker, the current associate vice president for university relations, who announced his retirement earlier this year after 27 years at Virginia Tech. She will begin her new position Sept. 15.

“I am delighted to welcome Tracy to the Virginia Tech community,” said university president Timothy D. Sands. “As we continue planning for Virginia Tech’s future, the need to articulate our vision and goals will be essential. Tracy’s ability to understand, manage, and align institutional messages, and keep our many important stakeholders informed — our students and families, our faculty and staff, our alumni and friends, as well as the citizens of the commonwealth, the nation, and abroad — will result in greater awareness of Virginia Tech’s emerging leadership in higher education.”

“Having spent considerable time on campus and having met so many great Hokies, it is clear that this is an exciting time for Virginia Tech,” said Vosburgh. “I am thrilled to be joining President Sands’ leadership team and I look forward to raising awareness of the good teaching, research and outreach that is done by our faculty, staff, and students.

“Because of Larry Hincker’s dedicated work, Virginia Tech has a strong communications infrastructure and team in place that will allow me to step in and serve Virginia Tech,” added Vosburgh, “I look forward to moving to Blacksburg and becoming involved as quickly and deeply as possible.”

A member of the Cornell community since 2006, Vosburgh served as senior director, assistant vice president, and associate vice president of university communications during her nine years in Ithaca, N.Y. She also served as interim vice president for university communications from 2013 to 2014.

At Cornell, Vosburgh provided communications leadership for strategic university initiatives, including its capital campaign and sesquicentennial celebration. In addition, she served as the publisher of Ezra, Cornell’s quarterly alumni magazine and provided oversight of the university’s brand management and licensing programs. Her contributions also included the launch of the university’s new website, leadership on several cross-campus and crisis communications projects, admissions and student recruitment communications, and media relations.

Before her time at Cornell, Vosburgh worked for Penn State Public Broadcasting, serving as station manager from 2002 to 2006, director of production from 1999 to 2002 and national series production manager from 1997 to 1999. Prior to that, she held several broadcast management and production positions based in Washington, D.C., including those at ABC/Kane Productions, National Geographic Society, and MacNeil/Lehrer NewsHour.

Vosburgh received her bachelor’s degree from Meredith College in Raleigh, N.C.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.

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