Julie L. Ozanne, professor of marketing in the Pamplin College of Business at Virginia Tech, has been conferred the title of “professor emerita” by the Virginia Tech Board of Visitors.

The emeritus title may be conferred on retired professors, associate professors, and administrative officers who are specially recommended to the board by Virginia Tech President Timothy D. Sands. Nominated individuals who are approved by the board receive an emeritus certificate from the university.

A member of the Virginia Tech community since 1985, Ozanne has made significant contributions to the understanding of marketing through her work in transformative consumer research, social innovation through new models of exchange, and extending methodologies of social change. She has organized several professional conferences and has served as a reviewer for national and international journals.

Three of her published articles are considered classics in the field. Her co-authored journal article “The Low Literate Consumer” received the prestigious 2006 Robert Ferber Award. She was a Visiting Erskine Scholar at the University of Canterbury in 2007.

Ozanne has taught a variety of undergraduate and graduate courses across the full marketing curriculum, placing strong emphasis on standards and student learning. She has received more than a dozen teaching awards, including the university’s William E. Wine Award in 2000.

In 2008, she was named the Sonny Merryman Inc. Professor of Marketing by the Virginia Tech Board of Visitors in recognition of her teaching and research excellence.

Ozanne received her bachelor’s degree from Florida State University and a Ph.D. from the University of North Carolina at Chapel Hill.

She will be joining the University of Melbourne, Australia, as a professor of marketing.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.

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