All Virginia Tech alumnae in the New York City area are invited to attend “Women in Business,” a networking event organized by the Pamplin College of Business on Thursday, Sept. 25, from 6 to 8 p.m.

The event will be held at the offices of Morgan Stanley at 1585 Broadway in New York and hosted by Virginia Tech alumna Tracy Castle-Newman, Morgan Stanley’s managing director and global chief operating officer for equity distribution.

Sharing their career experiences at this year’s event, titled “Women, Words, Wisdom, and Work,” will be Castle-Newman, TV marketing professional Jodi Arden, tobacco executive Jen Campbell, employment lawyer Chandra Davis, and advertising strategist Lauren Prociv.

Castle-Newman’s responsibilities at Morgan Stanley include client strategy, commission management, and product marketing and issuer strategy of exchange-traded funds. She received her finance degree in 1990 and serves on the college's Department of Finance's advisory board.

Arden, a graduate of Emory University and the University of Georgia, is brand marketing and promotions director for USA Networks, where she oversees the development and execution of consumer promotions, strategic partnerships, and branded events.

Campbell, a Princeton University graduate, is vice president for consumer engagement and marketing services at Altria Group. Before joining the company, she was a consultant for her own company and worked at an interactive agency in New York City.

Davis, also a graduate of Emory and Georgia, as well as the University of Michigan law school, has more than 10 years of employment law experience. Her firm, McFadden, White, Sprattlin, and Davis, is the country’s only employment law defense firm owned by minority and women.

Prociv, a strategic planner at The Martin Agency, studies user experience and uses analytics to create ads, select media, and identify business opportunities for clients. She has a bachelor’s degree and a master’s degree in marketing from Pamplin and is a founding member and co-advisor of PRISM, the student group that manages Pamplin’s social media channels.

“This will be our fifth annual Women in Business event, and we welcome all Virginia Tech alumnae,” said Pamplin alumni relations director Bonnie Gilbert.

The event has attracted a growing number of attendees, she said, who have ranged from women who are current marketing students at Pamplin and new college graduates to those facing retirement. “It is one of our best networking events.”

Attendees this year are expected to include Laura Sands, wife of Virginia Tech President Timothy Sands and a professor in the Center for Gerontology; Deborah Petrine, rector of the Virginia Tech Board of Visitors; and several senior university administrators.

Register online by Monday, Sept. 22. For more information, email the college or call 540-231-2107.



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