Carrie R. Norman has joined Virginia Tech as the communications manager for the Division of Administrative Services.

Norman will be responsible for the planning and execution of a cohesive communications program to emphasize and bring awareness to the achievements and news within these offices. 

“I am thrilled to have Carrie as our communications manager. She will provide the Division of Administrative Services with a vital link to University Relations and has the background and experience to create a stellar communications program for the division,” said Sherwood G. Wilson, vice president for administrative services.

Norman brings over 15 years of marketing and advertising experience into her new role. Prior to coming to Virginia Tech, Norman was the director of marketing at Atlanta’s John Marshall Law School, in Atlanta, Ga., and Savannah Law School, in Savannah Ga. In that role, she was responsible for overseeing both school’s marketing strategies, advertising budgets and placements, media relations, and digital and social media campaigns.

Norman’s experience also includes five years at Illinois State University as a publicity manager for the Vice President’s Office of Finance, Planning, and Facilities Management, eight years as an assistant community relations director at Well-Spring, a nonprofit organization in Greensboro, N.C., as well as advertising agency and video production roles.

Norman, a native of Asheville, N.C., received her Bachelor of Science degree in communications and advertising from Western Carolina University and a Master of Science degree in organizational development and project management from Illinois State University.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth’s most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.


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