Paul M. Herr, professor of marketing and chair of the marketing division of the Leeds School of Business at the University of Colorado, Boulder, has been named the Virginia-Carolinas Professor of Purchasing in the Pamplin College of Business at Virginia Tech by the Virginia Tech Board of Visitors during the board’s quarterly meeting on Nov 3.

The Virginia-Carolinas Professorship in Purchasing was established in 1988 by the Virginia-Carolinas Chapter of the Purchasing Managers Association to attract and retain eminent scholars in the Pamplin College of Business. The professorship is awarded to a member of the faculty in the college who will hold the title until retirement or departure from the university.

Herr will join the Pamplin faculty in August 2009.

He received his bachelor’s degree from Oberlin College and his doctorate from Indiana University. Before joining the University of Colorado faculty, he was an assistant professor at Carnegie Mellon University and Indiana University.

Herr has a distinguished record of research achievement in consumer psychology. He has published more than 35 papers, 20 appearing in such major journals as the Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Process, and the Journal of Personality and Social Psychology. He has served as the editor of the Journal of Consumer Psychology and recently co-edited the Handbook of Consumer Psychology. He is a Fellow of the American Psychological Association.

Herr has taught courses in marketing management, marketing research, consumer behavior, and marketing strategy at the undergraduate, master of business administration, and Ph.D. levels and in executive training programs.

He is active in service to the profession, currently serving on the editorial boards on three academic journals, including the Journal of Consumer Research. He has served as a member of the policy board for that journal and as the president of the Society of Consumer Psychology. He has organized and chaired several national academic conferences in marketing and consumer psychology.

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